For nearly a decade, our Bucharest-based industrial design studio has operated at the intersection of complex engineering and human experience — inventing, prototyping, and patenting technologies across automotive, advanced electronics, and professional audio.

We are also motorsport insiders. Our media team has worked behind the lens at Formula 1, the Olympic Games, and UEFA tournaments, while our engineering is grounded in 25 years of real-world aerobatic aviation expertise. Our vehicles are built with the structural integrity, fluid dynamics, and weight-distribution principles of high-performance aircraft and racing machinery.

Every design has been fine-tuned alongside pilots from Formula 2 and GP3, and brought to life through elite 3D modeling, CGI, and visual effects — blurring the line between reality and simulation.
We built Formula e-MINI to deliver the pure thrill of the cockpit, without the cost or danger of traditional motorsport. We pooled everything we know to build the hardware and digital ecosystem we always wanted.

Now, we’re gladly opening up the starting grid to all of you.